ATI Electronics launches Philips Power Banks and other Mobile Accessories in India

ATI Electronics India Pvt Ltd, the exclusive OEM partner and distributor for Philips Accessories in India has recently announced its foray into the Indian market. Known for its best-in-class quality and hi-end technology, the brand has launched a host of products under its umbrella for the technology
a segment like Power Banks, Bluetooth headsets, Micro, HDMI and Lightning Cables, Chargers and Surge Protectors among others.

There aren’t many well-known multi-national brands serving the mobile accessories segment in India. With its foray, ATI Electronics aims to fill the void in the higher end of the mobile accessories market. Power Banks being most popular among the various products launched by the Company, ATI is launching around 10 models of Power Bank for the style and quality conscious consumers, varying from 2600mAh to
13000mAh. In addition, ATI Electronics is also launching High-Speed HDMI Cables, fast charging Apple sync and lighting cables, Car & home wall chargers and Universal Power Sockets (Surge Protectors) among others.
The brand is being launched in India this week. The products are aggressively priced between Rs.199/- and Rs.2,999/-. ATI Electronics has tied up with Flipkart to sell some of the premium Philips Power Banks exclusively on its online marketplace.

Speaking about the foray into the Indian market, Mr. Murli Manohar Jha, CEO, ATI Electronics India Pvt. Ltd., said, “India is one of the fastest growing markets for mobile accessories in the world and the second largest growing market for smartphones. The growth in smart phone sales is bound to spike the demand for mobile accessories and we fit in at the higher end of the market. The manner in which India adopt new technological innovations makes it one of the most lucrative market for any tech Brand. We are proud to partner and bring Philips Accessories to India and are happy that we have finally entered this market and look forward to a great association with Flipkart.”
Sharing his views about the exclusive tie-up, Mr. Hari Kumar – Senior Director,  Electronics at Flipkart said, We are excited to be the exclusive partner for the launch of Philips Mobile Charging portfolio. Philips would be a strong brand addition to the Mobile Charging space where we are the undisputed market leaders. Power Bank is a focus category for Flipkart in Electronic Accessories where we have more
than 70% of the online and nearly 25% of the All India market share. As a market leader, Flipkart is continuously solving for wider selection availability, affordable pricing with unmatched service levels. ATI Electronics India Pvt Ltd is in the process of establishing its chain of distribution network all across India. Soon, Philips Accessories will be available all across India on both online and multi brand offline mobile stores.

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